SIGNAGE STRATEGIES FOR A POST-COVID WORLD
Have you considered how the COVID-19 pandemic will reshape your business signage? As we transition into this new phase, here are key adjustments you may need to implement.
1. **Health and Safety Messaging**: Emphasize health protocols through clear and visible signage. Include reminders about mask policies, social distancing, and sanitation measures to reassure customers.
2. **Digital Signage Integration**: Invest in digital displays to share real-time updates and promotions. This allows for easy modifications without the need for printing new materials.
3. **Contactless Solutions**: Highlight contactless payment options and virtual services. Utilize QR codes to link to menus, services, or information that customers can access on their devices.
4. **Inclusivity in Design**: Ensure your signs are accessible to all. Use clear fonts, contrasting colors, and multilingual messages to cater to a diverse audience.
5. **Outdoor Visibility**: As people spend more time outside, enhance your outdoor signage to attract foot traffic and inform potential customers about your offerings.
By adapting your signage effectively, you can create a welcoming environment that addresses current consumer needs while staying ahead in a competitive market.
