Promotional items distributor 4imprint has launched a new infographic showcasing the value of integrating promotional products into an organization’s marketing strategy.
By analyzing the effectiveness of TV, print, and promotional marketing campaigns—and the results of their combined efforts—the infographic highlights that promotional merchandise significantly enhances a brand’s image, coupled with an impressive return on investment.
Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK & Ireland, emphasizes the strong evidence supporting the role of promotional products in marketing campaigns. With a wide array of items easily customizable with a brand’s message, marketers should leverage their effectiveness.
The infographic reveals that 79% of recipients who receive promotional items—like printed pens, mugs, or notebooks—are more inclined to engage with a company in the future. Additionally, it underscores the longevity of this strategy, as most recipients retain a promotional product for over a year.
