Everyone appreciates a personalized and thoughtful gift, whether they are prospects, leads, or current customers.
A well-chosen gift can create a tangible bond between the giver and the recipient, enhancing relationships and fostering goodwill.
In fact, 94% of top executives indicate that gifts foster deeper personal connections, and 80% believe that business gifts yield a measurable return on investment. Additionally, sales professionals report that giving a small gift at the start of negotiations can significantly boost revenue.
An infographic below illustrates how strategic gifting can be utilized at every stage of the sales funnel to captivate attention and show appreciation.
