There is a well-known statement that brand isn't just a logo or a product. As well as brand identity isn't just a stationary set. It is much more. It includes every aspect of visual essence from the brand mark to all marketing materials, signage and interior. This infographic presents the brand identity as a planet system with mission ("big idea") in its center and strategy on the last orbit. Every element should support brand story and nothing can step out of the brand positioning.