Artificial intelligence (AI) is a computer science field focused on replicating human cognitive functions like learning, problem-solving, and pattern recognition. This is a rapidly evolving area, impacting nearly every sector, including associations.
What does this mean for your association? Your members use their mobile devices constantly for information and problem-solving ("micro-moments"). To stay relevant, your association must leverage AI-powered technology to engage members during these critical moments. This includes features like:
* Personalized content delivery
* AI-driven chatbots for immediate support
* Predictive analytics to anticipate member needs
Failing to adapt to this digital landscape risks losing member engagement and relevance in today's competitive environment. The effective use of AI is no longer optional for associations seeking to thrive.
