Once customers step into your store, it's your chance to deliver your message effectively within a limited time frame. Here's how to seize that opportunity.
Shopper marketing is a term often mentioned, but do retailers truly grasp its complexities and implications for long-term business success?
Shopper marketing centers on understanding the customer experience at the point of purchase. It's a strategic approach aimed at enhancing in-store interactions, driving both sales and brand loyalty.
Consider these compelling statistics about in-store marketing:
- 70% of shoppers use mobile devices while shopping, highlighting the need to connect their mobile, online, and in-store experiences.
- Nearly 50% search in-store using their smartphones.
- 25% engage in comparison shopping on their devices before making a purchase.
- Traditional retailers are feeling the strain of this trend, with some like BestBuy Canada closing stores due to showrooming.
- About 20% of consumers reconsider their purchases after being influenced by in-store media.
- As mobile payment adoption grows, integrating mobile devices into the shopping journey becomes crucial.
- Retail leaders predict that within five years, 56% of all transactions in-store will occur through mobile POS, self-checkout, or customers' mobile devices.
