SEO can be highly technical and complex, with even Google's engineers unable to address all potential SEO queries.
However, it remains a vital aspect of digital marketing. Despite the rise of social media and various digital interactions, search engines continue to be the primary source of referral traffic for most websites.
When people have questions, they usually turn to Google first, making it crucial for your business to appear in their search results.
At its core, the essence of SEO is straightforward: deliver high-quality answers to prevalent questions in your niche, which should theoretically enhance your search performance.
Of course, there's more to it, which is why SEMRush has recently released a comprehensive guide to SEO for 2022, offering strategies to boost your website’s search performance.
For an in-depth look, you can explore SEMRush’s complete overview, which features valuable insights on key SEO elements. The accompanying infographic summarizes the main considerations for optimizing your online visibility.