Search engine optimization (SEO) stands out as the second most important digital marketing strategy among professionals today. As a highly effective approach to enhance brand visibility, SEO and organic search offer brands a significant opportunity for untapped revenue growth and high return on investment.
Key insights from an exclusive ROI survey reveal:
- SEO is a primary focus for over 50% of marketing decision-makers.
- It remains vital across various revenue levels:
- $0-$10 million: 55.7%
- $10-$100 million: 55.8%
- $100 million-$1 billion: 45.5%
- $1 billion+: 54.6%
- Particularly, 61.5% of electronic and technology companies prioritize SEO.
- 32% of internet users discover new brands or products through search engines.
- Content creation ranks as the top SEO tactic for 72% of online marketers.
Challenges for SEO professionals include budget cuts (37.6%) and strategy issues (34.8%). Key threats involve zero-click pages (38.7%) and Google updates (35.1%).
With Google claiming 86.2% of the search engine market, mobile optimization is crucial, as 64% of marketers view it as a valuable investment. Top metrics for measuring SEO success include keyword rankings, organic traffic, and time spent on page. The first five search results capture 67.6% of clicks.
