Amid a retail resurgence, today's connected and modern brick-and-mortar stores have become essential business drivers for contemporary brands.
Digitalization has significantly lowered the barrier for launching a brand, leading to increased competition in the market. As more brands vie for the same customer base, they are investing heavily in digital marketing and advertising, which escalates customer acquisition costs across the board.
Costs for popular marketing channels such as Facebook newsfeed ads, Google Search ads, and sponsored Instagram ads can skyrocket as long as retailers continue to invest. Coupled with rising shipping expenses and limited wholesale retail options, establishing a brick-and-mortar outlet that integrates seamlessly with e-commerce operations has never been more vital.
To illustrate this trend, we've gathered compelling statistics that showcase the resurgence of reimagined retail stores. Check out the complete infographic below, along with our comprehensive analysis.
