Do you feel like you’re walking on eggshells right now?
On one hand, you want to keep your job because having food and shelter is essential for all of us.
(And let’s be honest, the last thing I want is to trade my craft beer for budget options anytime soon.)
On the flip side, the margin for error is razor-thin when it comes to avoiding the perception of being tone-deaf or insensitive. It’s like aiming for a hole-in-one with each swing; if you miss, an alligator could take out your golf cart, devour your best friend, and leave you trudging home in soggy shoes.
So how do we bridge these two conflicting priorities?
Let’s break down a strategic game plan focusing on six key areas:
1. Auditing your activities.
2. Crafting a powerful positioning statement.
3. Establishing a consistent messaging framework.
4. Generating content ideas from your own experiences.
5. Targeting the right audience for your marketing efforts.
6. Learning from notable missteps in messaging.
