Studies indicate that a product’s color can influence 60-80 percent of a customer’s purchasing decision. So, do you understand what your brand color conveys about your organization?
When establishing a brand color or rebranding, don’t overlook the significance of color. Iconic brands like Coca-Cola, Facebook, Apple, McDonald's, and Google are instantly recognizable due to their distinct color schemes.
Choosing a color is more than just an aesthetic choice; it’s a scientific process. Colors evoke different emotional responses. For instance, warm colors typically communicate energy, while cool colors create a sense of calm and security. It's also crucial to consider which colors resonate most with your specific industry.
At Shawmut, we recognize that color is often the first impression of a logo, and we select colors that align with brand values, organizational culture, industry standards, and location. We utilize established research and tools, such as Marketo's informative infographic, to analyze brand colors and their impact on consumers.
Explore the infographic to see how your brand stacks up. Remember, when it comes time to choose a brand color, prioritize scientific insight over personal preference. Shawmut is here to assist brands in selecting the ideal color palette.
