## The Ever-Evolving Beauty Industry: A Look at Who's Using What
The beauty industry is a booming market, driven by the desire to enhance and express oneself. While women traditionally dominate this space, men are increasingly embracing beauty products as well.
Women and Makeup:
* A staggering 84% of women use makeup, signifying its widespread popularity.
* While Hispanic women lead in makeup usage, African-American women report the lowest rates.
Men Embracing Beauty:
* A significant 1 in 3 young men are using or considering using beauty products.
* Top categories for men include moisturizers, lip balms, and concealers, highlighting the focus on skincare and subtle enhancements.
This infographic explores these trends and provides further insights into the evolving landscape of the beauty industry.
