Color adds zest to life and conveys a message even stronger than words. The concept of color psychology is based on the same and is widely utilized in different areas of life including marketing, graphic design, interior design and what not. Each color is associated to a specific emotion and behavior and this fact is widely exploited by some of the top brands of the world. For instance, a number of social media sites make use of the color blue owing to the fact that is it is rated as the most favorite color by a vast majority. The use of color psychology in brands helps companies to capture the attention of their target market in a more efficient manner.