Douyin, China's wildly popular short video app, has captivated over 150 million users, each watching dozens of videos daily. Its influence extends beyond entertainment, driving significant growth in urban cultural tourism.
Douyin's Impact on Tourism:
Xi'an, 2018 Spring Festival: The city saw a staggering 67% year-on-year increase in visitors, reaching over 12.69 million. This surge is largely attributed to popular Xi'an videos shared on Douyin. Tourism revenue also skyrocketed by 137%, surpassing ¥10.3 billion.
Chongqing, 2018 Dragon Boat Festival: Chongqing's Hongyadong attraction witnessed a remarkable 143% increase in visitors, topping 170,000. Douyin played a key role in this surge, highlighting the destination's appeal to a wider audience.
These examples illustrate Douyin's powerful role in promoting tourism, showcasing destinations to a vast and engaged audience.
