Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B branding is a term used in marketing.
![](https://infoingraph.com/infographic/effective-storytelling-for-b2b_51ff9ab550599[1].webp)