A study conducted by the Advertising Specialty Institute reveals that promotional products are among the most effective and budget-friendly advertising methods for businesses. According to an infographic by Colourfast, 85% of individuals can recall the name of a company that has provided them with a promotional item, and 87% of consumers keep these products for longer than a year.
So, what types of promotional swag should you consider?
Notably, half of those who own promotional drinkware use it 2-3 times a week. Additionally, a remarkable 91% of people who receive promotional USB drives hold onto them.
While calculating ROI from promotional products can be tricky, the infographic offers useful formulas to help determine the cost per impression.
If you're eager to dive into the world of promotional marketing, be sure to check out the infographic for more insights and tips on maximizing your impact.
