According to research by the British Promotional Merchandise Association conducted at Marketing Week Live 2017 and B2B Marketing Expo, a significant 79% of individuals feel appreciated when they receive a promotional gift.
When deciding on promotional products to buy, people prioritize factors that resonate with their audience and brand identity.
Promotional products serve various purposes, from enhancing brand loyalty to increasing visibility. They're often used as effective marketing tools that leave a lasting impression.
Take a look around your workspace—how many promotional products are currently on your desk? These items are not just clutter; they represent your brand's outreach and communication efforts.
Lastly, do you maintain a relationship with your regular promotional merchandise supplier? Consistency in sourcing can significantly affect the quality and effectiveness of your promotional campaigns.
