As the holidays approach, the lingering effects of Covid-19 continue to influence how Americans plan to celebrate. This year, many are prioritizing a comforting sense of normalcy, especially when it comes to food.
Food Takes Center Stage
* 77% of Americans, a whopping 3 out of 4, view a delicious holiday meal as a key element of their celebrations.
* 53% are eager to establish new traditions, potentially incorporating unique culinary experiences.
* To make things simpler, 65% of Americans plan to celebrate with just their immediate families, making meal preparation less daunting.
A Shift in Gift Giving
* Instead of traditional experiences like spa days or show tickets, 38% of Americans are opting for high-end food gifts, focusing on gourmet treats and culinary indulgences.
