Discover insightful statistics on how consumers engage with promotional products around the globe, courtesy of Score Promotions.
Promotional products continue to be a powerful marketing tool, with 79% of consumers recalling the branding on a promotional item they received in the past two years.
These products foster a strong connection; 83% of consumers like receiving them, and 58% hold onto them for over a year. This long-lasting impression makes promotional items a fundamental element in brand recognition and recall.
According to recent studies, nearly 50% of consumers use promotional products at least once a week, showcasing their significance in everyday life. Moreover, 89% of people can recall the brand associated with a promotional product they've received, highlighting the effectiveness of these marketing strategies.
Understanding how consumers interact with promotional products can help brands make informed decisions on their promotional strategies, ultimately driving success and stronger brand loyalty. Embrace the power of promotional products to elevate your marketing efforts.
