**Benefits of Investing in Promotional Products for Brand Marketing**
Promotional products have long been a staple in effective marketing and advertising strategies. In an age where digital advertising allows for detailed tracking of results, it’s crucial to highlight the positive impact of promotional items and branded gifts on both brand perception and sales.
Promotional products are an excellent way to showcase your brand.
- 90% of recipients use the product at least once a week.
- 10% pass these products on to family and friends.
- Remarkably, 87% keep a promotional item for over a year!
The return on investment (ROI) for promotional products surpasses that of radio and outdoor advertising, matching the effectiveness of TV and print. A significant 56% of recipients said their impression of the company improved after receiving a branded item.
Promotional products are not only useful and tangible but also highly affordable, making them a smart choice for brand marketing.
