After two years of pandemic purchasing, tangible hands-on sampling is ramping up to enhance the consumer buying experience. Over the past three decades, research has consistently shown that product sampling is most effective when consumers are changing their buying habits. Given the significant shifts in consumer mindsets and behaviors in the last two years, it's clear that now is the time to re-engage.
When consumers are given the chance to try a product, they're more likely to make a purchase. In fact, 78% of consumers who sampled a product stated that the opportunity to try it prompted their purchase, and 58% indicated they would buy it again.
Sampling not only prompts purchases but also increases brand awareness. Insights show that 65% of consumers who tried a sample bought it in the same shopping trip, while 24% ended up replacing an item they intended to buy with the sampled product.
A strong majority, 81%, expressed a desire for product samples or giveaways, while 54% were interested in discounts or special offers. This data underscores the importance of sampling campaigns for brands looking to thrive in today's market.
