Imagine a shopper in a store receiving a coupon directly to their phone for a product, all thanks to a marketer who knows they are actively shopping. This scenario is not just a futuristic concept; it’s already part of the expanding field of proximity and micro-location targeting.
The team at MDG Advertising has created an infographic detailing various location-based marketing systems that utilize a range of technologies, including Wi-Fi, GPS, NFC, and more, to accurately detect a shopper's location and deliver targeted advertisements.
With the increasing acceptance of such targeted marketing, brands can engage consumers right at the point of decision-making, maximizing their chances of making a sale. This innovative approach is reshaping how marketers connect with customers, making ads more relevant and timely than ever before. As location-based technology continues to advance, its impact on retail marketing will only grow stronger.
