The COVID-19 pandemic dramatically altered sales and marketing strategies. However, it unexpectedly accelerated the adoption of artificial intelligence (AI), a technology previously underutilized by many marketers. Frito-Lay's Chief Growth Officer, in an interview with the Harvard Business Review, revealed their team compressed a five-year digital transformation plan into just six months due to the crisis.
This experience reflects a broader trend: 52% of companies sped up their AI adoption plans in response to the pandemic.
Is your marketing team lagging behind in AI adoption? It's not too late. Resources like Oracle Fusion Marketing's infographic can help build a compelling business case for integrating AI-powered marketing solutions. Discover why leading marketers are already leveraging AI's capabilities for enhanced results.
