The ASI Impressions Study reveals key insights into consumer behavior and the effectiveness of promotional products in 2023. A surprising finding is that 23% of consumers reported purchasing a promotional item within the last year.
Choosing the ideal custom promotional products for your brand can feel overwhelming, especially with the vast array available. However, a great strategy to simplify this process is to focus on the items that consumers keep and use frequently.
To assist you, here are the top promotional items that U.S. consumers report receiving for free from companies, based on the latest ASI Impressions Study. Understanding which products have staying power can help you make informed choices that resonate with your audience and enhance brand visibility.
