Consumers are increasingly turning to mobile and digital devices while shopping in-store, with a notable rise in influence over recent years. An infographic from CUBE, a leader in digital customer experiences, reveals that mobile devices accounted for just 5% of retail sales in 2013, but this skyrocketed to 37% by 2016. Furthermore, 22% of consumers reported spending more due to their in-store digital interactions.
However, executing effective omnichannel strategies remains a hurdle for many brands and retailers, with a staggering 93% misalignment in their strategies, negatively impacting their omnichannel initiatives.
Despite these challenges, some prominent brands have successfully blended digital and in-store experiences. This infographic illustrates these effective strategies, showcasing real-life examples of successful omnichannel retail.
To discover how a customer's digital journey can enhance their in-store shopping experience and to gather insights for implementing robust omnichannel strategies for your brand, check out the infographic for a more comprehensive understanding.
