Today’s consumers increasingly rely on peer reviews when making purchasing decisions. Shoppers in the U.S. are leveraging social media and online resources, both at home and in-store, to guide their choices. A striking 73% of consumers indicated that Facebook played a significant role in influencing their recent visits to brick-and-mortar stores, while Google reviews and Groupon followed closely behind at 38% and 35%, respectively.
This insight comes from a survey conducted by Empathica, which gathered responses from over 6,500 American shoppers. The data highlights the critical role of social networking sites in shaping shopping behaviors and emphasizes the importance of online reviews in today’s retail landscape.
As consumers are more connected than ever, businesses must recognize the influence of social platforms and actively engage with their audience to enhance their shopping experience and drive foot traffic to their stores.
