Don't underestimate the browsing behavior of in-store shoppers. A recent Google study reveals that 79% of consumers search for product information online while they are physically in a store.
This statistic emphasizes the importance of your dealership's online presence. It's crucial for your website and digital content to validate the choices of shoppers who visit your brick-and-mortar location. By providing accurate and reassuring information online, you can enhance the in-store experience and help customers feel confident about their decisions.
For a deeper understanding of how the internet influences in-store shopping behavior, check out this informative infographic. It sheds light on the critical role that online research plays in the purchasing process, ensuring your dealership stays competitive in a digital-first retail environment.
