Connecting your online marketing efforts to in-store visits and subsequent sales represents a significant frontier in social media marketing.
For years, Facebook has been working to enhance this connection through technologies like in-store beacons, 'Conversion Lift' metrics that compare in-store POS data with Facebook ad effectiveness, and increasingly direct shopping options. However, determining the exact reasons behind a purchase can be complex. Was it influenced by a Facebook ad, a recent tweet, or something they stumbled upon while window shopping?
While achieving direct attribution might be challenging, there are still numerous benefits to social media marketing. Even without a clear link, you can effectively blend your online and offline marketing strategies to boost performance.
Explore the insightful statistics and practical tips in the new infographic from Colourfast that can inspire your next steps in integrating these channels.
